DEVELOPING A PLATFORM TO CONNECT SMALL AND MEDIUM SIZED ENTERPRISES AND DIGITAL MARKETING AGENCIES

Abstract

Social Media has become a significant player in how people promote and grow their business by sharing their business online through Multiple Social Media platforms in this era. Due to the recent events of the COVID-19 Pandemic, there has been a large growth in the need for digital marketing agencies, meanwhile these small and medium sized enterprises or SMEs, require the skill and knowledge that the digital marketing agencies possess. This research will consider the importance and effectiveness of digital marketing in this era. The platform would bridge SMEs with digital marketing agencies, allowing an easier and effective way of taking advantage of the services that the digital marketing agencies provide. This system would also digitalize orders between any clients or SMEs and digital marketing agencies providing an interface that is informational and detailed.